No exceptions for promotions
Seasonal events, holiday pricing, and site-wide sales do not override your policy. If a promotion would breach it, we do not run it.
Pricing policy
We hold your price. Including when nobody else does.
Minimum advertised price is the first thing a brand worries about with a new buyer, and rightly so. This page states exactly what we do, what we will not do, and what happens when someone else breaks your policy.
The commitment
MAP is a floor, not a target
We hold your published minimum advertised price in every channel we sell through, on every listing, at all times.
No exceptions for slow stock
If a line does not move, we hold the price and stop reordering. We do not discount our way out of a buying mistake at your brand's expense.
No exceptions for clearance
We do not use a clearance label as a way to exit the policy. If we need to exit a line, we will talk to you about it first.
The part that matters
When another seller breaks your MAP, we do not follow
This is where most resellers quietly stop honouring a policy, so we want to be explicit about it.
If a competing seller lists your product below your published MAP, we do not match them down. We hold your price and accept the lower share of sales that results.
We will tell you it is happening — the listing, the price we observed, and when — so you can enforce your policy against the seller who broke it. What we will not do is treat someone else's violation as permission for a second one.
A price floor that only holds while it is convenient is not a price floor. Holding it costs us volume in the short term. We would rather lose the sale than be the reason your pricing erodes.
Mechanics we will not use
Most MAP erosion is technical rather than obvious. We do not use any of these to get under your floor:
- Coupons, clip codes, or promotional credits that reduce the effective price below MAP
- Multi-pack or bundle constructions that price the individual unit below MAP
- Shipping credits or free-shipping thresholds used to discount the item itself
- Marking a product as open-box, clearance, or refurbished to exit the policy
- Automated repricing without a hard floor set at your MAP
How we check
Monitoring, and how often
We are a small operation, so this is a deliberately simple process that actually gets done.
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Weekly self-audit
Every active listing we operate is checked against your current published MAP once a week, and the check is logged.
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On every change
Any time we change a price, or you send us a revised price list, we re-check before the change goes live.
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Hard floor in the tooling
Where any automated repricing is used, the floor is set to your MAP in the tool itself. It cannot price below it.
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Same-day correction
If we ever get it wrong, we correct it the same business day and tell you what caused it rather than waiting to be asked.
What you receive
Reporting you can put in a file
- Written confirmation of MAP compliance, on request, at any time
- Notice when we observe another seller breaching your policy, with the listing and price
- Advance notice of any promotion we intend to run, so you can veto it
- A record of our weekly checks for your line, if you want to see it
If you see a price you do not like
Email [PARTNERS_EMAIL] with the listing and the price you saw. If it is ours and it is wrong, we will correct it the same business day and tell you what caused it.
We would rather hear about it from you than have you quietly decide we are not worth the risk.
Pricing discipline is the whole pitch.
If your policy has terms stricter than what is described here, send it over. We will sign yours rather than ask you to accept ours.